Drink cocktails with Jason Momoa on this popular cruise line (sort of)

What do Matthew McConaughey, Blake Lively and Kylie Minogue all have in common? Their premium spirits are stocked in Princess Cruises’ ship bars; and now a new hunky celebrity is joining their midst…

Princess is revolutionizing its beverage offerings with two major innovations launching in March 2025: a partnership with actor Jason Momoa’s sustainable vodka brand and a groundbreaking zero-alcohol collection – ideal for any cruisers tackling Dry January.

This expansion caters to the growing demand for sophisticated non-alcoholic options while enriching their premium spirits selection, says the cruise line.

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The Amore Princess Zero Alcohol Collection breaks new ground as the cruise industry’s first dedicated non-alcoholic bar menu. Crafted by world-class mixologists, including experts from Barcelona’s top-ranked Sips bar and renowned cocktail artist Rob Floyd, the menu features 10-20 carefully curated zero-proof drinks.

“At Princess, we’re committed to creating inclusive experiences for all of our guests,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated, and celebratory.”

The collection showcases premium offerings like Blake Lively’s Betty Buzz creations [below, right], Kylie Minogue’s non-alcoholic sparkling rosé [below left], and innovative mocktails from Lyre’s. A standout is the 24K Margarita, featuring Lewis Hamilton’s Almave tequila alternative. These sophisticated options will be available through Princess Plus and Premier beverage packages fleet-wide by March’s end.

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Complementing their non-alcoholic innovations, Princess Cruises welcomes MEILI Vodka to their “Love Line Premium Liquors” collection. This partnership with Aquaman and Dune star Jason Momoa brings aboard a sustainably crafted vodka made with pure Montana glacial water, delivering exceptional smoothness and flavor.

Momoa expressed his enthusiasm: “Partnering with Princess Cruises is an incredible opportunity to share MEILI with a global audience in a unique and meaningful way. Both MEILI and Princess are rooted in creating unforgettable experiences.”

The “Love Line Premium Liquors” collection features an impressive roster of celebrity collaborations, including Matthew and Camila McConaughey’s Pantalones Organic Tequila, Blake Lively’s Betty Buzz and Betty Booze, Liev Schreiber’s Sláinte Irish Whiskey, Jason Aldean’s Melarosa Wines, Romero Britto’s Love Prosecco, and Kylie Minogue’s non-alcoholic offerings.

“MEILI reflects Jason and Blaine’s passion for sustainability, quality, and innovation, making it a perfect addition to the Princess Cruises ‘Love Line Premium Liquors’ collection,” said Sami Kohen. “This collaboration continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities.”

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