Sailawaze UK | P&O Cruises partners with Southampton FC

P&O Cruises has entered into a multi-year partnership with Southampton Football Club, becoming the club’s official sleeve partner.

P&O Cruises has announced its official shirt sleeve partnership with Southampton FC, bringing a wealth of footie privileges to P&O guests.

P&O’s first foray into sports sponsorship, the collaboration brings exclusive benefits and experiences to their cruise passengers as well as Southampton FC members and fans. These perks include cruise offers, match tickets, meet-and-greet events, and onboard coaching sessions.

The P&O Cruises logo will be prominently displayed on the sleeves of the men’s, women’s, and academy team kits. It will first be on display on the men’s First Team kits during the home friendly match against Lazio on August 7, 2024,

The new shirts will subsequently be showcased in the Premier League season opener away to Newcastle United on August 17, 2024. The first home league match follows against Nottingham Forest at St Mary’s Stadium.

Fans who purchase or have already purchased any of the Southampton FC 2024/25 replica kits can have the P&O Cruises branding applied for free at the stadium store, subject to availability, starting August 6, 2024.

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Carnival UK & P&O Cruises president Paul Ludlow said: “P&O Cruises is Britain’s favourite cruise line, with a long history sailing from the port of Southampton. Southampton Football Club is one of the oldest and most forward-thinking clubs in English football, with a passionate and dedicated following of supporters in the city and beyond. It is a natural partnership for both of us.

“With the team promoted to the Premier League there has never been a better time to showcase our brand to the nation but whatever the results we will be supporting the teams wholeheartedly throughout the seasons.

“We are so pleased to be able to support the local and regional community through Saint’s Foundation, a local community charity which aims to level the playing field in Southampton, working across health, education, gender equality and employability. We look forward to creating a longer-term wider partnership with Saints Foundation and will announce more details of this shortly.”

Ludlow continued: “We are delighted to be the first company to sponsor the men’s, women’s and Academy shirts to promote diversity, equality and to encourage grassroots football and nurture new talent.

“Investing in our home port regions and in the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region.”

Southampton Football Club CEO Phil Parsons added: “We are delighted to welcome P&O Cruises as our sleeve partner. This is a historic partnership for us, working with P&O Cruises for the first time.

“P&O Cruises is an organisation right at the heart in our city, much like us. With customer service and local community central to its business, its values are aligned to our own. We look forward to what this partnership will bring to our fans and the local community.”