Book Club – but make it digital: Holland America Line partners with Audible

Holland America Line has forged a partnership with Audible, an audio storytelling company, to introduce a co-branded digital book club, marking a pioneering initiative within the cruise industry.

This collaboration offers guests exclusive content tailored for Holland America Line, accessible through an extended Audible free trial and complimentary in-stateroom content available to all patrons.

The book club will be spotlighted on Holland America Line’s social media platforms, where each month, the cruise line will handpick an audiobook or Audible Original focusing on themes such as travel, literature, science fiction, romance, and mystery, all centred around destinations visited by the line.

The inaugural selection will be “The Justice,” an eight-part Audible Original penned by best-selling author James Patterson.

While aboard, guests will have access to a diverse range of Audible genres and can engage in language lessons through the in-stateroom entertainment system.

To join in, individuals can enrol in a two-month extended free trial of Audible Premium Plus.

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Kacy Cole, chief marketing officer at Holland America Line, said: “We know from extensive research that reading is a top priority for guests both on and off holiday, so the Audible collaboration was a natural next step for us to connect with our guests.

“By being the first cruise line to team up with Audible, we are providing new ways to engage with our brand around common interests and activities whether on board or at home.”

Derek Murphy, head of business development at Audible, added: “Holland America Line and Audible are ideal travel companions for guests on the perfect getaway who love premium audio storytelling.

“We’re thrilled to offer Holland America Line guests opportunities to pair their travel adventures with compelling stories from our Audible collection of originals, audiobooks and podcasts performed by some of the best storytellers in the world.”